Recently, the special training program “Qiao Qing YOUNG: Digital Empowerment for the Development of Fashion Industry of Chinese Merchants in Prato, Italy” was officially launched. Huang Yubing, Dean of the Sanmen Research Institute of Zhejiang Sci-Tech University, Professor and Master’s Supervisor of the School of Fashion Design and Engineering, and one of Zhejiang’s Top Ten Fashion Designers, was invited to attend online and deliver a keynote speech titled Development Trends of the Fashion Industry and Practices in China.

近日，“侨青YOUNG”数字赋能意大利普拉托华商时尚产业发展专题培训班开班。浙江理工大学三门研究院院长、服装学院教授、硕士生导师，浙江省十佳服装设计师黄玉冰受邀线上出席，以《时尚产业发展趋势及中国的实践》为题作专题分享。

Planned by the Zhejiang Federation of Overseas Chinese Youth and jointly hosted by multiple Chinese-Italian overseas Chinese associations, the training program centers on the demands for transformation and upgrading of Prato’s traditional Fashion industry. It promotes the shift of overseas Chinese communities from traditional friendship and networking exchanges to professional empowerment, helping overseas Chinese merchants explore new paths for industrial upgrading.

本次培训班由浙江省侨界青年联合会策划，多家中意侨团联合承办，紧扣普拉托传统服装产业转型升级需求，推动侨界从传统联谊交流转向专业赋能，助力海外华商探索产业升级新路径。

The industry has entered a digital-user-driven era, in which flexible supply chains have become a core competitive edge. Overseas social media recommendation marketing, 3D digital design and full-chain sustainable development are reshaping the development logic of the global fashion industry. Drawing on the institute’s practices rooted in Sanmen’s outdoor jacket industrial cluster, Huang Yubing shared China’s experiences in county-level textile and garment industry upgrading.

当前行业已进入数字用户驱动时代，柔性供应链成为核心竞争力，海外社交种草、3D数字设计与全链路可持续发展，正重构全球时尚产业发展逻辑。黄玉冰结合研究院扎根三门冲锋衣产业集群的实践，分享中国县域纺织服装产业升级经验。

Huang Yubing noted that Sanmen and Prato have highly similar industrial structures; both are mature textile and garment clusters developed on the basis of specialized division of labor. The Sanmen Research Institute of Zhejiang Sci-Tech University collaborates with local overseas Chinese associations and industry associations, breaks down data silos among enterprises, and builds three core data foundations: a public pattern library, a fabric parameter library and a process standard library. This county-level digital upgrading experience offers valuable reference for the transformation of Chinese merchants in Prato.

黄玉冰指出，三门与普拉托产业结构高度相似，均为依托专业化分工形成的成熟纺织服装集群。浙江理工大学三门研究院联动当地侨团、行业协会，打通企业数据壁垒，打造公共版型库、面料参数库、工艺标准库三大数据底座，这一县域数字化升级经验，对普拉托华商转型具备借鉴价值。

Meanwhile, Sanmen’s outdoor jacket sector enjoys a full-chain advantage spanning fabric R&D, intelligent manufacturing, and domestic and overseas sales channels, with outstanding responsive capacity in flexible manufacturing. It can achieve deep complementarity with Prato’s overseas resources. The two sides may jointly expand the outdoor leisure goods market and explore a new path of coordinated development between overseas Chinese merchants’ upgrading and the global expansion of Chinese brands.

同时，三门冲锋衣具备面料研发、智能制造到海内外渠道的全链条优势，柔性制造响应能力突出，可与普拉托海外资源深度互补。双方可联合拓展户外休闲用品赛道，探索华商升级与中国品牌出海协同发展新路径。

During the lecture, Huang Yubing summed up four core conclusions: First, the global fashion industry has entered a digital-user-driven era, and flexible supply chains and digital capabilities are key to overseas competition. Second, Chinese brands should give full play to the advantages of their complete industrial chain when expanding overseas, and seize opportunities brought by rising overseas demand and mature digital platforms. Third, targeting pain points including weak brand recognition and compliance risks, she recommends prioritizing digital transformation, coordinating dual channels and adopting deep localized strategies. Fourth, the R&D system can be established in three steps: pilot single-product categories and realize full-chain data collaboration to turn practical experience into tangible assets.

讲座中，黄玉冰凝练四点核心结论：一是全球时尚产业步入数字用户驱动时代，柔性供应链与数字化能力是出海竞争关键；二是中国品牌出海要发挥完整产业链优势，把握海外需求增长与平台成熟带来的发展机遇；三是针对品牌力不足、合规风险等痛点，建议数字化先行、双渠道协同、深度本地化布局；四是设计研发体系建设可分三步走，通过单品类试点、全链路数据协同，实现经验资产化。

This lecture offers new ideas for the transformation of Chinese merchants in Prato. It also builds a bridge for deeper industrial cooperation between the Sanmen Research Institute of Zhejiang Sci-Tech University and overseas Chinese business communities, as well as joint development of the outdoor leisure goods market. We look forward to continued exchanges and mutual learning between the two sides, working together to bring Chinese design and culture to the world.

此次讲座为普拉托华商转型提供新思路，也为浙江理工大学三门研究院与海外侨商深化产业合作、共拓户外休闲用品市场搭建桥梁。期待双方持续交流互鉴，携手推动中国设计和中国文化走向世界。